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In response to environmental and technological changes in marketing, and also criticisms to the 4Ps technique, the 4Cs has emerged as a contemporary marketing combine model.The ultimate goal of a marketing strategy is to realize and connect a sustainable aggressive advantage about rival businesses. To do that, a business will have to recognize the
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Assign obligations: Plainly outline roles and responsibilities for crew customers linked to executing the marketing tactic. This makes sure everybody knows their jobs and will collaborate proficiently.Creation principle: specializes in producing just as much as is possible of the supplied goods and services so as to accomplish economies of scale or
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